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WCW: Appearing Smart in Meetings with Comedian Sarah Cooper

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It’s WCW, which means we’re crushing—hard. On fearless, independent women with a certain “je ne sais quoi” who push boundaries and turn heads at the very same time.

Meet Sarah Cooper, the Founder of The Cooper Review
Why we’re crushing: Sarah is a Googler turned comedian who's made headlines with viral infographics like The Difference Between Living in New York and San Francisco and How to Say Goodbye to Your Coworkers (all featured on her hilarious site The Cooper Review). Oh, and her latest "self-help" book 100 Tricks to Appear Smart in Meetings raised the perceived IQs of employees around the world.


Okay, so who is Sarah Cooper?
I am an author and comedian living in San Francisco.

What’s your favorite thing about your job?
My favorite thing is that no two days are alike, and I have a lot of freedom to focus on what I want.

How do you describe your sense of humor?
I'm very sarcastic and snarky. I appreciate dark humor but don't do it very often. I try to stay pretty PG-13.

What’s your guilty pleasure?
Naps. I love them. I'm amazed at my ability to fall asleep anytime, anywhere.

When did you know that you were ready to leave Google and pursue comedy full-time?
I never really knew. A part of the reason I was able to leave is knowing they'd take me back anytime! So I always kept that door open, for almost a year after. Now that I have a book and I’m starting to find my footing, on my own I don't see myself going back, but it took a few years to get here.

What would you say to your 16-year-old self?
I'd tell myself to keep writing and creating things and not wait for permission to do something. I'd also say to take my passions seriously even if they don't seem "productive" - because if you enjoy it enough, you'll find a way to make a living doing it.

What’s the best trick to appear smart in meetings?
I think nodding is the most important all-around skill that will make you seem like you know what everyone's talking about. If you do it while also taking notes people will really think you're smart.
What would be the title of your autobiography?
I have a few in mind, but the one I like now is "Not ____ Enough" which would just be how I've always felt like I'm so many different things but not enough of any one thing.

Who’s your WCW?
Katie Fritts! She's a founder and entrepreneur and I've watched her grow her business (, an underwear of the month club) over the past few years, and she really inspires me to keep going.

How can people get in touch with you?
All my contact stuff is at!
Know a badass woman who should be celebrated in our WCW series? Email me at